ads-linkedinlisted

# LinkedIn Ads Deep Analysis ## Process 1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. Read `ads/references/linkedin-audit.md` for full 25-check audit 3. Read `ads/references/benchmarks.md` for LinkedIn-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate LinkedIn Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Technical Setup (25% weight) - Insight Tag installed and firing on all pages (L01) - Conversions API (CAPI) active — launched 2025 (L02) - Conversion events configured for full funnel - Revenue attribution tracking enabled ### Audience Targeting (25% weight) - Job title targeting uses specific titles, not just functions (L03) - Company size filtering matches ICP (L04) - Seniority level appropriate for offer (L05) - Matched Audiences active: retargeting + contact lists (L06) - ABM company lists uploaded (up to 300,000 companies) (L07) - Audience expansion OFF for precision campaigns, ON for scale (L08) - Predictive audiences tested — replaced Lookalikes Feb 2024 (L09) ### Creative Quality (20% weight) - Thought Leader Ads active, ≥30% budget allocation for B2B (L10) - Ad format diversity: ≥2 formats tested (L11) - Video ads tested (L12) - Creative refresh every 4-6 weeks (L13) ### Lead Gen & Performance (15% weight) - Lead Gen Form ≤5 fields (13% CVR benchmark) (L14) - Lead Gen Form syn