content-performancelisted

# Content Performance Turn available content results into decisions while separating reach, engagement, conversion, and speculation. ## Job contract - Owns: diagnosis from performance evidence. - Does not own: refreshing one asset without metric analysis (`content-refresher`). - Finished deliverable: normalized scorecard, supported findings, uncertainty, and next experiments. ## Required data disclosure If no real performance metrics are available, say so at the top of the response before offering any interpretation: > No real performance data was available. This review uses [name the alternative evidence] instead, so it can assess [what that evidence supports] but not reach, engagement, conversion, revenue, or causality. Name the result a `Content Evidence Review`, not a performance review. Do not fill the scorecard with invented proxies. If the user needs performance conclusions, list the smallest data export or fields required to produce them. ## Workflow 1. Establish the business goal, period, channels, content set, audience size, distribution, and conversion definition. 2. Validate units, dates, denominators, attribution windows, missing values, and duplicates. 3. Separate reach, attention, engagement, intent, conversion, and revenue. 4. Compare like with like. Use rates and baselines where raw totals mislead. 5. Look for patterns across topic, format, opening, proof, CTA, timing, and distribution. 6. Distinguish confirmed findings, directional indications, and