brand-system-builderlisted

# Brand System Builder Turn visual taste into reusable decisions that different people and tools can apply consistently. ## Job contract - Owns: visual identity rules and reusable design decisions. - Does not own: written voice (`voice-dna`) or production of one asset (`instagram-carousel-maker`, `html-slideshow`). - Finished deliverable: brand foundation, tokens, usage rules, component patterns, and examples. ## Starting Material Use whatever the user can provide. Do not require professional brand assets. - `Existing brand`: logos, colours, fonts, pages, or guidelines. - `Reference-led`: screenshots, websites, packaging, posts, or examples they like or dislike. - `Description-led`: plain-language descriptions such as “warm but credible,” the audience, and where the brand will appear. - `Open exploration`: no visual material yet. Ask for the audience, desired feeling, priority applications, and anything to avoid, then propose two or three clearly different directions. Recommend one when the user wants you to decide. Label existing facts separately from proposed choices. A lack of assets is a reason to create a starting system, not to stop. ## Workflow 1. Collect any available assets, screenshots, examples, descriptions, audience, applications, and accessibility constraints. 2. Select the closest starting-material route. When evidence is thin, create proposed directions instead of inventing an established brand. 3. Define the chosen visual character in three to five c