nw-outcome-kpi-frameworklisted

# Outcome KPI Framework "Doing stuff isn't the point. Achieving stuff is." -- Jeff Gothelf Defines measurable outcome KPIs for user stories and features. Loaded during Phase 4 (Requirements Crafting) to produce `outcome-kpis.md`. Synthesizes three frameworks: customer-centric OKRs, lean metrics, and OKR methodology. ## The Outcome KPI Formula Primary template from Gothelf/Seiden. Every KPI answers five questions: | Component | Question | Example | |-----------|----------|---------| | **Who** | Which user segment? | Returning customers with 2+ orders | | **Does What** | What observable behavior changes? | Complete checkout without contacting support | | **By How Much** | What is the measurable target? | 40% reduction in support tickets | | **Measured By** | How do we collect the data? | Support ticket system + checkout analytics | | **Timeframe** | When do we measure? | 30 days post-release, then weekly | Formula: **[Who] [Does what] [By how much]** Apply as litmus test: if a KPI cannot answer all five components, it measures an output (feature delivery), not an outcome (behavior change). ### Good vs Bad KPIs | Bad (Output) | Good (Outcome) | |-------------|----------------| | Launch mobile app v2 | Mobile users complete purchases 40% more often | | Build recommendation engine | Users purchase from recommendations, increasing from 10% to 25% | | Deploy onboarding redesign | New users complete onboarding within 24 hours 30% more often | | Ship CSV export | Analysts res