landing-copylisted

# Landing Copy Landing copy converts when it moves the reader through one clear line of reasoning: *I have this problem → there's a better way → this is that way → I can trust it → here's my one next step.* Clever gets remembered; clear gets bought. Choose clear. ## Before writing: get three inputs If any is missing, ask — copy written without these is guesswork: 1. **Who** is the reader (specific role/situation, not "everyone"). 2. **What painful job** are they trying to get done. 3. **What's the mechanism** that makes this product work better than their current alternative. ## Message hierarchy (write in this order) 1. **Hook / headline** — the outcome or the enemy, in the reader's words. Not the feature. ≤10 words ideal. Test: could a competitor put their name on it? If yes, it's too generic. 2. **Subhead** — one sentence adding the *how* or the *who it's for*. Earns the click to keep reading. 3. **Problem** — name the pain sharply enough that the reader thinks "that's me". Specific > dramatic. 4. **Mechanism** — *why* this works. The unique insight or approach. This is what separates you from "yet another tool". 5. **Proof** — evidence the claim is real: numbers, named outcomes, testimonials, logos, guarantee. Never claim without at least gesturing at proof. 6. **CTA** — one primary action, phrased as the reader's benefit ("Start converting"), not the mechanic ("Submit"). One CTA repeated beats five competing ones. ## Output template ``` ### Hero Headline: <...> Su