brand-voicelisted
Install: claude install-skill moihars/brand-voice-skill
# {{COMPANY}} Brand Voice Skill
Before writing or editing any content, read this file fully. Then consult the relevant reference
file(s) in `references/` based on content type.
> **This is a template.** Everything in `{{DOUBLE_BRACES}}` is a placeholder for you to replace.
> Sections marked **[FILL IN]** need your specifics. Sections marked **[DEFAULT]** are opinionated
> starting points that work for most B2B brands — keep, edit, or delete them.
>
> One exception: the Liquid snippets in `references/email.md` (`{% if %}`) are real email-service
> syntax, not placeholders. Leave those alone.
---
## 1. Brand Positioning **[FILL IN]**
Everything downstream depends on this section being specific. Vague positioning produces vague copy.
**One-sentence description:**
> {{COMPANY}} is a {{CATEGORY}} for {{PRIMARY_AUDIENCE}} — helping them {{CORE_OUTCOME}}, without
> {{THE_PAIN_YOU_REMOVE}}.
**Core differentiators** (list 4–8, each concrete enough that a competitor could not copy-paste it):
- {{DIFFERENTIATOR_1}}
- {{DIFFERENTIATOR_2}}
- {{DIFFERENTIATOR_3}}
**What {{COMPANY}} is NOT** (this list prevents more bad copy than the one above):
- Not a {{ADJACENT_CATEGORY_1}}
- Not a {{ADJACENT_CATEGORY_2}}
*Why this matters: writers reach for adjacent-category language when they do not know the boundary.
Naming what you are not keeps claims honest and stops feature drift in copy.*
---
## 2. Voice and Tone **[FILL IN]**
**The short version:** {{ONE_LINE_VOICE_SUMMARY}}
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