market-research-reportlisted

# market-research-report Produces a full **market research report**: a client-facing deliverable that states the business question, discloses exactly how the evidence was gathered, presents the findings by objective, and draws recommendations that trace back to that evidence. Its center of gravity is the **Methodology section's sampling and fieldwork disclosure** — a report that presents findings without disclosing the sample frame, method, size, and fieldwork basis is not a conformant market research report, no matter how polished the findings read. This genre follows the widely-used ESOMAR-style market-research report structure. That structure is **conventional practice, not a codified format standard** — ESOMAR/ICC publishes an ethics/conduct code, not a report-format mandate, and the report must say so plainly rather than claim ESOMAR conformance. ## Pattern (industry: ESOMAR/ISO 20252-style market research report) 1. **Background & Objectives** — the commissioning context, the business problem, the research objectives, and the scope and definitions of the market under study. 2. **Methodology** — research design, sampling (frame, method, size), the instrument (questionnaire / discussion guide), and fieldwork (mode, dates, response/completion rate). State the verification gate and how `falsified` and `weakened` findings were handled. 3. **Findings** — the evidence, organized by objective or theme. Every claim traces to a cited source and reports its v