design-processlisted
Install: claude install-skill mickzijdel/dev-hooks
# Design process
Models are capable of amazing creativity, but that creativity gets stifled by how they're
trained. A model builds a design out token by token, and whenever it needs to make a design
decision — what colors to use, how to arrange elements — it fills in the tokens it thinks are
most likely to please everyone. The design ends up repetitive and bland: the ultimate case of
design-by-committee. Great design starts with feeling and aims to create an emotional
response. It bends the rules and delights users with memorable, unexpected choices — exactly
the opposite of making the most predictable choice at every step.
This skill is a design process reimagined for AI agents, loosely inspired by the Double
Diamond: **Discover** new ideas beyond the average by exploring a variety of directions and
writing bold design briefs; **Define** an individual design identity by pushing beyond
familiar patterns and chaining models together; **Deliver** a stunning final result by
polishing away the sloppy rough edges. (Adapted from Anshu Chimala's
["How to turn your AI into a world-class designer"](https://www.lennysnewsletter.com/p/how-to-turn-your-ai-into-a-world),
with the recurring rules from the best-rated public design skills folded into
[references/anti-slop.md](references/anti-slop.md).)
Two rules sit above every step:
- **The brief wins.** Where the user pinned a direction, a font, a palette, an era — follow
it exactly, even if it appears on a "never by default" list. R