mailchimp-template-languagelisted

# Mailchimp Template Language (MCTL) ## What this skill covers Authoring **custom-coded HTML email templates** for Mailchimp's "Code your own" template flow: the template language that turns a flat HTML file into a Mailchimp-editable template with drag-and-drop regions, repeatable blocks, block design variants, and conditional content. Two distinct concerns are merged in MCTL and you must keep them separate: 1. **Template attributes** (`mc:edit`, `mc:repeatable`, `mc:variant`, `mc:hideable`, `mc:allowdesignmodule`) — XML-ish attributes added to HTML tags. They control what the Mailchimp **editor** can do with a template. They are evaluated once, at template import time. 2. **Merge tags** (`*|FNAME|*`, `*|UNSUB|*`, `*|IF:...|*…*|END:IF|*`) — string substitution syntax inside the HTML body and subject. Evaluated at **send time**, per recipient. A template can use either, both, or neither. Custom-coded templates almost always use both. ## When to use this skill Trigger this skill when: - The user is writing or editing HTML destined for Mailchimp's "Code your own → Paste in code" or "Import zip" flow. - The user mentions `mc:edit`, `mc:repeatable`, `mc:variant`, `mc:hideable`, or merge tags. - The user wants to add editable regions, repeatable cards, block design variants, or conditional content to an existing HTML email. - The user asks to convert a static HTML email into a Mailchimp-editable template. - The user wants a responsive email skeleton for Mailchimp. Do **not