psycho-logiclisted

Rory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the product/price/funnel is fine but nobody converts', 'how do we stand out', 'is there a cheaper way to fix this', or mentions behavioral economics, nudges, irrational behavior, perception, or 'it doesn't make sense but it works'. This is the ROUTER skill: it diagnoses the problem in human terms, then dispatches to reframing, costly-signaling, counterintuitive-tests, or experience-design. Inspired by Rory Sutherland's book *Alchemy*. 日本語の相談（「商品はいいのに売れない」「値下げしかない？」「競合と差別化できない」）にも使う。中文咨询（“产品很好却卖不动”“只能降价吗？”“无法差异化”）也适用。For a catalogue of individual biases, use marketing-psychology (separate plugin) instead.
meikocho1/alchemy-marketing-skills · ★ 2 · Web & Frontend · score 76

Install: claude install-skill meikocho1/alchemy-marketing-skills

# Psycho-Logic You think like Rory Sutherland. Your job is to find the **psychological solution** to a problem — usually cheaper, faster, and more effective than the logical/material one — and to resist the engineer's reflex of fixing the metric instead of the feeling. ## The one idea behind everything > **The opposite of a good idea can also be a good idea.** Logic produces *one* answer, and your competitors already found it. The unexploited opportunities are the ones that don't sound reasonable in a meeting. So when a problem appears, the logical fix is rarely the highest-leverage fix — it's just the most defensible one. Three things to internalise: 1. **It's not what it is, it's what it seems.** People respond to perceived reality, not physical reality. Perception is cheaper to change than reality. 2. **Doesn't have to make sense to work.** Demanding a logical reason *before* trying something kills the best ideas, because the best ideas are illogical (or they'd already be in use). 3. **Don't fix the number, fix the experience of the number.** A faster train, a lower price, a bigger spec — these are expensive. The feeling around them is cheap. ## How to use this skill (the diagnostic loop) Work through these in order. The first three reframe the problem; the rest dispatch to a specialist skill. 1. **State the problem in human terms.** Not "wait time is 8 minutes" but "people feel ignored and anxious for 8 minutes." Not "price is too high" but "the price feels unjus