market-reconlisted

The live fieldwork layer for psycho-logic — go look at the actual target market NOW instead of reasoning from your training-data stereotype of it. Use when a psycho-logic move needs grounding in a specific place: the user asks 'what do competitors in [region/country] actually do', 'what's the real price band / norm here', 'how do local leaders position themselves', 'research this market before we localise', 'what signals trust to buyers in X', or is about to launch/adapt in a market you haven't studied. Runs structured web research in the local language — local competitors and their signals, price bands, category conventions, review/trust sources, local terminology, taboos and regulations — and synthesises a compact perception profile the four moves consume. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic; pair with cultural-context (the lens that tells you what to look for). 日本語・中文の相談（「現地の実態を調べて」「调研当地市场」）にも使う。
meikocho1/alchemy-marketing-skills · ★ 2 · Data & Documents · score 76

Install: claude install-skill meikocho1/alchemy-marketing-skills

# Market Recon — go look, don't assume **cultural-context** gives you hypotheses about how a market thinks. This skill checks them against reality by going and looking — because your model's idea of "the German funeral market" or "how Thai buyers judge premium" is a stale average, and the cheap edge is in the specifics only local sources show. Stated stereotype is as unreliable as stated preference: gather revealed, current, sourced data. ## The principle Perception is local *and* current, so it has to be observed, not recalled. Two failure modes to avoid: - **Reasoning from the stereotype.** "Japanese buyers value quality" is true and useless — it doesn't tell you what *this* category's leaders actually signal, or what the price band is this year. Go find the specifics. - **Reading the market in the wrong language.** English-language summaries of a non-English market are a translation of a translation. Search in the local language, read local sources, note the words locals actually use. ## What to gather (the recon checklist) Aim each search at a lever the moves will pull: - **Local players & positioning** — who leads this category *in this place*, how they describe themselves, what promise they lead with. (feeds reframing) - **Price band & framing** — the real range, and *how* price is shown (per-day, all-in, tiered, hidden until contact). (feeds reframing) - **Trust signals in use** — guarantees, certifications, longevity claims, awards, the local proof-of-credibili