ads-youtubelisted

# YouTube Ads Analysis ## Process 1. Collect YouTube Ads data (Google Ads export filtered to Video campaigns) 2. Read `../ads/references/google-audit.md` for YouTube-relevant checks 3. Read `../ads/references/platform-specs.md` for video specifications 4. Read `../ads/references/benchmarks.md` for YouTube benchmarks 5. Read `../ads/references/scoring-system.md` for health score algorithm 6. Evaluate campaign setup, creative quality, targeting, and measurement 7. Generate YouTube-specific findings report with health score ## Campaign Types Assessment ### Skippable In-Stream (TrueView) - Length: 12s minimum, 15-30s recommended (can be longer) - Bidding: Target CPV or Target CPA - Skip rate benchmark: 65-80% is normal - View rate: ≥15% is good - Evaluate: hook quality in first 5 seconds, CTA card usage ### Non-Skippable In-Stream - Length: up to 60s (expanded 2025; previously 15s/20s) - Bidding: Target CPM - Best for: brand awareness, reach campaigns - Evaluate: message completeness, frequency capping, optimal length testing ### Bumper Ads - Length: exactly 6s (non-skippable) - Bidding: Target CPM - Best for: reach extension, brand reinforcement - Evaluate: single-message focus, brand visibility throughout ### YouTube Shorts Ads - Format: vertical 9:16 (1080x1920) - Length: up to 60s - Best for: younger demographics, mobile-first - Evaluate: native feel (not repurposed horizontal), sound-on optimization ### Demand Gen (replaces Discovery) - Placements: YouTube Home Feed,