expert-povlisted

# expert-pov — founder point-of-view research skill Extracts the founder's / expert's genuine point of view and synthesizes a recommended "one big idea" (OBI) — the belief they can credibly own for years. Writes to `marketing/expert-pov/expert-pov.md`. This is the source the brand voice, thought-leadership, and founder-led content all read from. --- ## When to use - Spinning up founder-led thought leadership and you need a defensible angle, not generic takes - Brand voice or positioning leans on founder conviction and you want it captured once, sourced - Before a content push where the founder is the face ## When NOT to use - For company tone-of-voice rules (use `/tov-guidelines` — voice mechanics, not beliefs) - For positioning strategy (use `/positioning` — market position, not personal POV) - When there's no real founder input to work from — see the thin-input guard below ## Inputs — and the thin-input guard Founder input is the raw material: existing content (LinkedIn posts, podcast transcripts, interviews, talks) **or** answers to the question bank. If the available input is thin — fewer than ~3 distinct beliefs, 1 origin story, and 1 contrarian position — **halt before OBI synthesis** and ask the founder for more. A fabricated POV is worse than none; it reads hollow and fails the 100 Posts Test below. ## How it works 1. Inputs: founder content URLs and/or interview answers. Optional: `marketing/brand/brand-voice.md` for voice alignment. 2. Reads (Exa MCP for p