real-estate-leadslisted

# Real Estate Lead Generation Real estate has more publicly visible performance data than almost any vertical. Every agent's live listing count, price band and sold history is on a portal, updated daily. That means you can qualify on actual production instead of guessing from company size, which is what separates a workable list from a directory dump. ## Who actually buys | Type | Who decides | |---|---| | Solo agent | The agent. Small budget, fast decision, high churn | | Small team (2-10) | The team lead, who is a producing agent and hard to reach | | Independent brokerage | Broker-owner or principal. The best target | | Franchise office | The franchisee for local spend, head office for anything systemic | | Large brokerage or network | Marketing or operations director, long cycle | **Independent brokerages with 5 to 40 agents are the sweet spot.** One decision-maker, real budget, and enough agents that a per-seat product is worth selling. Franchise offices are a trap. The franchisee often can't buy anything the network hasn't approved, and you'll find that out after three calls. ## Where these leads live | Source | What it gives you | Quality | |---|---|---| | Property portals | Live listing counts, price bands, agent names | Very high | | Licensing and regulatory registers | Verified, licensed operators | Very high | | Professional body member lists | Current membership, often segmented | High | | Franchise network office locators | Every office, plus the franchis