lead-enrichmentlisted

# Lead Enrichment Enrichment turns a name into a lead you can target and write to. The question isn't how many fields you can append — it's which fields change a decision or a sentence. A record with 60 columns and no reason to email the person is worse than a record with six columns and a researched observation, because the first one costs more and produces the same generic email. ## Decide what each field is for Every field should have a job. If it has none, don't pay for it. | Field | Job | |---|---| | Work email | Contact. Without it there's no lead | | Full name | Personalisation and confirming you have the right person | | Title | Confirming role fit | | Company, domain | Identity and deduplication | | Employee count | Segmentation and message fit | | Location | Timezone, language, legal basis | | LinkedIn URL | Multichannel, and verifying the person is real and current | | **The researched observation** | The first line of the email | That last row is the one that matters and the one generic enrichment doesn't provide. Detail below. Fields that mostly don't earn their cost for outbound: revenue estimates (usually modelled and wrong for private companies), NAICS/SIC codes (too coarse to act on), social follower counts, and anything you can't put into either a filter or a sentence. ## Two kinds of enrichment **Standard enrichment** appends known fields from a database — size, industry, location, sometimes an email. Fast, cheap, and decays at roughly 25 to 30% a