google-maps-lead-scrapinglisted

# Local Business Lead Sourcing Maps data is the best available index of businesses that exist physically. It's current, it's structured, and it covers the long tail of small businesses that appear in no B2B database. It also has a specific problem: **the contact details are usually a general phone number and a website, not a person and a work email.** Most of the work in local lead generation is going from a map listing to someone you can actually email. ## What the listing gives you | Field | Useful for | |---|---| | Business name | Identity | | Category | The primary filter | | Address | Territory, routing, personalisation | | Phone | Contact, and a decent dedupe key | | Website | The route to a person and an email | | Rating and review count | Size proxy and qualification | | Review text | The single best personalisation source | | Hours, attributes | Operating profile | | Photos, "claimed" status | Digital maturity signals | **Review count is the best size proxy you'll get.** Revenue and headcount aren't published for a dental practice, but a clinic with 400 reviews is a different business from one with 12. **Whether the listing is claimed and complete** is itself a qualifier. If you sell marketing services, an unclaimed listing with no website and three photos is a company with the problem. If you sell software that requires digital maturity, it's the opposite. ## Getting from listing to contact This is the actual work. In descending order of yield: 1. **The web