fitness-studio-leadslisted
Install: claude install-skill manypicom/lead-gen-playbooks
# Fitness and Wellness Lead Generation
Fitness businesses are highly visible — class schedules, membership pricing, trainer counts and booking systems are all public — and they run on software, which makes them receptive to operational tools.
The vertical is also full of one-trainer businesses with no budget. The filter is whether the operation has a premises and staff, or is a person with an app.
## Who actually buys
| Type | Who decides |
|---|---|
| Independent PT | The trainer. Very small budget, high churn |
| Single studio | Owner, who often also teaches. The main target |
| 2-6 site group | Owner or operations manager. Best target |
| Franchise location | Franchisee for local spend, network for systems |
| Large chain / health club group | Head office, procurement, long cycle |
**Owner-operators of one to six studios are the market for most products.** They have premises costs, staff rotas, membership admin and no dedicated ops person, which is exactly where tooling gets bought.
## Where these leads live
| Source | What it gives you | Quality |
|---|---|---|
| Booking platform studio directories | Confirmed stack, class volume, schedule | Very high |
| Class aggregator and pass network listings | Studios with real class throughput | Very high |
| Franchise network location finders | Every location plus the franchisee | High |
| Maps and local directories | Volume, reviews, hours | High volume, low precision |
| Trade association and certification bodies | Verifi