app-store-publisher-leadslisted

# App and Marketplace Publisher Lead Generation App stores and platform marketplaces are public directories of software businesses, each listing install counts, review volume, pricing, update history and a support contact. Very few B2B verticals publish this much. Every listing tells you whether the publisher is a real business or an abandoned side project, which is the only filter that matters here. ## What a listing gives you | Signal | How to read it | |---|---| | Install or download count | Scale, and revenue if paid | | Review count and rating | Real usage, and satisfaction | | Pricing model | Whether there's revenue at all | | Last updated date | Active business or abandonware. The key filter | | Update frequency | Development capacity | | Number of apps by the publisher | Portfolio business versus one-app shop | | Support URL and contact | Your route in | | Categories and platforms | Segment | | Recent negative reviews | Live pain, in public | **Last-updated date is the single most important field.** A plugin with 50,000 installs last updated three years ago is not a business. One updated last month is. ## Where these leads live | Source | What it gives you | Quality | |---|---|---| | Mobile app stores | Installs, ratings, publisher, update history | Very high | | SaaS platform app marketplaces | Confirmed ecosystem partners, install counts | Very high | | Ecommerce platform app stores | Merchants-facing apps, revenue implied | Very high | | CMS plugin and theme