landing-eslisted

# Spanish landing page copy Most Spanish landing pages read as translated English. The grammar is correct and the page still feels wrong: the verbs are too formal, the headline is a literal calque, the price has a comma in the wrong place, and the required legal links are missing. This file is about the difference. Write in Spanish. Do not write in English and translate. ## 1. Who you are talking to The single biggest decision, and it must be consistent across the entire page including button labels, form placeholders, error messages and the cookie banner. | Form | Where it belongs | Example | |---|---|---| | **tú** | Spain, most consumer and creative brands, anything young, freelancers, startups | "Reserva tu cita" | | **usted** | Formal services in Spain — legal, medical, banking, insurance, funeral, notary. Older audiences | "Reserve su cita" | | **usted** (default) | **Colombia, Costa Rica, and most of Mexico's service sector** — usted is normal, not distant | "Reserve su cita" | | **vos** | Argentina, Uruguay, Paraguay, much of Central America, in informal registers | "Reservá tu cita" | | **ustedes** | All of Latin America for plural, always. **Never `vosotros` outside Spain** | "Reserven su cita" | `vosotros` in a page aimed at Latin America is the loudest possible signal that the copy came from Spain or from a machine. `tú` in a Colombian professional-services page reads as presumptuous. Ask which country the audience is in before writing a single verb, and if y