rebranding-strategy

# Strategy: Rebranding Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See **domain-selection** for initial domain choice; **domain-architecture** for domain structure decisions; **multi-domain-brand-seo** when multiple domains coexist. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand and product info. Identify: 1. **Scope**: Full rebrand (name, domain, identity) vs partial (logo, messaging only) 2. **Domain change**: Yes or no; old → new mapping 3. **Timeline**: Target launch date; typical 4–12 weeks 4. **Channels**: Website, social, product UI, directories, email ## Rebranding Timeline (Typical) | Phase | Duration | Focus | |-------|----------|-------| | **Audit & plan** | Weeks 1–2 | Brand audit; inventory touchpoints; migration plan | | **Prepare** | Weeks 2–6 | New assets; redirect mapping; staging; backup | | **Pre-launch** | Week 6–8 | Internal announcement; social handle check; teasers | | **Launch** | Week 8+ | Go live; 301 redirects; multi-channel announcement | | **Post-launch** | 2–4 weeks | Monitor search, traffic; fix...