link-building

# SEO Off-Page: Link Building Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope (Off-Page SEO) - **Link building**: Acquire backlinks from relevant, authoritative sites - **Broken link building**: Find broken links on others' sites; suggest your content as replacement - **Unlinked brand mentions**: Turn mentions into links via outreach - **Guest posting**: Contribute to relevant publications; earn links - **Journalist requests**: Respond to #JournoRequest; provide quotes/assets - **Digital PR**: PR campaigns for backlinks and E-E-A-T — see **eeat-signals** ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and proof points. Identify: 1. **Current backlink profile**: Domain authority, referring domains 2. **Target keywords**: What to rank for 3. **Linkable assets**: Research, tools, guides, data, testimonials ## Link Building Strategies | Strategy | Description | |----------|-------------| | **Content marketing** | Create link-worthy content (guides, research, tools) | | **Guest posting** | Write for relevant sites with author bio link | | **Broken link building** | Find...