entity-seo

# SEO: Entity SEO Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: [Semrush](https://www.semrush.com/blog/entity-based-seo-strategy/), [Search Engine Land](https://searchengineland.com/guide/entity-first-content-optimization). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Entity definition**: Singular, unique, well-defined things (person, place, organization, product, event) - **Entity vs keyword**: Entities = underlying concepts; keywords = text strings - **Knowledge Graph**: Google's entity database; powers disambiguation and related concepts - **Implementation**: Schema (Organization, Person); entity signals in content; consistency across platforms ## What Is an Entity? An **entity** is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have: | Attribute | Meaning | |----------|---------| | **Unique identity** | "Apple Inc." ≠ "appl...