awesome-landing-audit

# Landing Audit Audit a landing or marketing page for the **structural** conversion mechanics — the things you can observe in the rendered DOM, the form markup, and the layout — not the persuasiveness of the words. Read-only: it reports findings and a per-page verdict; it never rewrites copy or edits files. Treat the page as an auditable artifact (elements, attributes, JSON-LD, layout behavior), not as vibes. Every finding cites the signal it came from. This is not a copy critique. "The headline is weak" is out of scope; "there are three equally-weighted primary CTAs above the fold" is in scope because you can point at the three buttons. ## Scope and method 1. **Establish scope** — one page, or a set of variants / audience pages. Audit each page as its own unit; a template shared across many URLs is audited once per distinct layout. 2. **Gather evidence** — pull the rendered HTML (the state a visitor sees), the form markup, and the inbound context you were given (ad copy, `utm_*` params, referring query). Note the viewport you evaluated the fold at (e.g. `1366×768` desktop, `390×844` mobile) — "above the fold" is meaningless without one. 3. **Check the seven mechanics below** — each maps to an observable signal. A signal you cannot observe (no ad copy supplied → can't judge message match) is `NOT ASSESSED`, never a guess. 4. **Score, gate, report** — one **SHIP / FIX / BLOCK** verdict per page. See Output. ## The seven mechanics | # | Check | Observable signal | Fails w...