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# SEO / Digital PR Opportunity Screening Context ## Brand TrueProfit is a Shopify profit analytics SaaS/app. It helps Shopify merchants understand real profit by tracking revenue, COGS, shipping, ad spend, transaction fees, discounts, refunds, taxes, and other ecommerce costs. TrueProfit is **not**: - An AI company - A foundation-model company - A CPA/accounting firm - A personal finance advisory brand TrueProfit can discuss: - Shopify/ecommerce profit analytics - Ecommerce margins, contribution margin, order-level profit - Small business/ecommerce cost visibility - Shopify merchant operations - Reporting, analytics, dashboards, attribution, P&L visibility - How merchants use AI tools with their store/profit data - TrueProfit’s MCP feature, which connects merchant store/profit data to LLMs such as Claude and ChatGPT ## Opportunity Screening Preference Only prioritize PR/source opportunities when they clearly match TrueProfit’s expertise. ### Strong-fit topics - Ecommerce profitability - Shopify merchant analytics - Ecommerce finance operations - Profit tracking, margin tracking, cost tracking - Shipping cost impact on ecommerce margins - Checkout/conversion topics where TrueProfit can add a profitability angle - ROAS vs POAS/profit-based ad decisions - Inventory/product profitability - B2B ecommerce if the angle includes conversion, fulfillment, cost-to-serve, or margins - Small business commerce tools if the angle connects to sales, payments, fees, reporting, or profit