app-pricing-strategylisted

# Shopify App Pricing Strategy ## Frontmatter Triggers - "How much should I charge for my app?" - "What's the best pricing model for my Shopify app?" - "Should I do free, freemium, or paid-only?" - "How do I price a usage-based app?" - "What's the right free trial length?" - "How do competitors price similar apps?" - "When and how should I raise my prices?" - "How do I structure my pricing tiers?" --- ## The Four Proven Pricing Models ### 1. Flat Tiered (Most Common) **When:** 90% of successful Shopify apps use this. Pick it unless you have a reason not to. **How it works:** - 3–4 fixed price points (e.g., Starter $9.99, Growth $29.99, Scale $99.99) - Each tier unlocks fixed feature sets + user/order limits - Revenue is completely predictable - Easy to communicate **Real Shopify examples:** - **Klaviyo Email Marketing:** Free, $20, $50, $150, $500/mo (tier by contact count) - **Gorgias Help Desk:** Free, $50, $150, $400, $1000/mo (tier by conversation volume) - **Printful Print-on-Demand:** Free + rev-share, then flat fees by service tier **Conversion lift by tier:** - Starter tier: 40–60% of free trial users convert - Growth tier: 15–25% of Starter converts to Growth - Scale tier: 5–10% of Growth converts to Scale **Shopify revenue share and fees:** - Eligible standard-rate developers keep 100% of the first $1M in lifetime gross app revenue earned since January 1, 2025. - Above $1M, Shopify's revenue share is 15% and the developer keeps 85% before other fees and taxe