ecom-landing-pages

# Ecom Landing Pages Turn a store brief into two deliverables: a ranked list of landing-page concepts, and a build blueprint for the ones worth shipping. The method was reverse-engineered from Mill.com, a DTC brand running ~40 production `/lp/` pages off a single product. That spread is the whole idea in one sentence: **one product becomes many landing pages by varying the angle, not the product.** A person who clicks a "feed your chickens" ad and a person searching "nyc curbside compost" want the same device but need different first sentences. This is the one platform-neutral skill in the collection: landing-page thinking is the same on any CMS, so the `ecom-` prefix, not `shopify-`. Execution notes that differ by platform are called out where they matter. ## When this fires - A store needs landing-page concepts for paid traffic, a campaign, a new segment, a season, or an event. - A concept got chosen and needs building into a real page. - An existing landing page needs an audit against best practice. Not for full-site IA, PDPs, collection pages, or blog/SEO articles: those live inside the browse flow and compete for attention. A landing page has one goal and strips the chrome. Different rules. ## The loop ### 1. Intake from the live storefront Read the store's real site: homepage, key product pages, collections, the sitemap if it helps. Never invent products, audiences, or offers: an empty intake field is a signal, not a license to make something up. Pull: - **Pr...