ecom-landing-pageslisted

Use when someone wants landing page ideas, concepts, or angles for a store: "give me landing page concepts", "LP ideas", "landing page angles", a campaign or ad landing page, pages for a new audience/segment, a seasonal/event/promo page, or a geo/local page. Also use when a chosen concept gets picked and needs building out into an actual page (section-by-section blueprint), or when auditing an existing landing page against best practice. The core insight: one product becomes dozens of pages by varying the ANGLE, not the product. Not for full-site information architecture, product detail pages, collection pages, or blog/SEO content (a landing page has ONE goal, no site chrome). Use an SEO/content skill. Not for the ad or email creative itself, though message match with the page matters.
kgelster/awesome-ecom-skills · ★ 47 · Web & Frontend · score 81

Install: claude install-skill kgelster/awesome-ecom-skills

# Ecom Landing Pages Turn a store brief into two deliverables: a ranked list of landing-page concepts, and a build blueprint for the ones worth shipping. The method was reverse-engineered from Mill.com, a DTC brand running ~40 production `/lp/` pages off a single product. That spread is the whole idea in one sentence: **one product becomes many landing pages by varying the angle, not the product.** A person who clicks a "feed your chickens" ad and a person searching "nyc curbside compost" want the same device but need different first sentences. This is the one platform-neutral skill in the collection: landing-page thinking is the same on any CMS, so the `ecom-` prefix, not `shopify-`. Execution notes that differ by platform are called out where they matter. ## When this fires - A store needs landing-page concepts for paid traffic, a campaign, a new segment, a season, or an event. - A concept got chosen and needs building into a real page. - An existing landing page needs an audit against best practice. Not for full-site IA, PDPs, collection pages, or blog/SEO articles: those live inside the browse flow and compete for attention. A landing page has one goal and strips the chrome. Different rules. ## The loop ### 1. Intake from the live storefront Read the store's real site: homepage, key product pages, collections, the sitemap if it helps. Never invent products, audiences, or offers: an empty intake field is a signal, not a license to make something up. Pull: - **Pr