video-seolisted

# Video SEO Video ranks in three separate places with three separate mechanisms: Google video results and the video carousel, YouTube's own search and recommendation system, and increasingly as a source that AI assistants cite via the transcript. Optimising for one does little for the others, so decide which one matters before starting. The single highest-leverage action across all three is publishing the transcript as real text. Almost nobody does it, and it's what makes a video's content searchable at all. ## Decide where the video lives | Hosting | Ranks in Google video | Drives YouTube growth | Keeps traffic on your site | |---|---|---|---| | YouTube embed | Yes, but the YouTube URL ranks | Yes | No | | Self-hosted or Vimeo/Mux on your page | Yes, your page ranks | No | Yes | | Both (YouTube + embed on your page) | Usually the YouTube URL wins | Yes | Partially | The trade is real and people avoid deciding it. If the goal is traffic to your site and conversions, self-host or use a player that doesn't own the canonical URL. If the goal is reach and subscribers, use YouTube. Doing both usually means YouTube's URL outranks your page for the same content. ## VideoObject schema Required for a video to be eligible for video rich results at all. Without it, an embedded video is mostly invisible to Google as video. ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "How to set up SPF, DKIM and DMARC", "description": "A 12-minute walkthroug