restaurant-seolisted

# Restaurant SEO For restaurants the website is not the primary ranking asset. The Business Profile is, and after that the booking and review platforms. A venue with a strong profile and no website outperforms one with a beautiful website and a neglected profile. The second structural fact: aggregators and booking platforms own most of the organic space for dining queries, and outranking them is not a realistic plan. ## What ranking here actually looks like - **"Restaurants near me" and "[cuisine] in [city]"** — map pack first, then aggregators and booking platforms, then a few venue sites well down. - **Venue name searches** — yours, and you should own them outright, but aggregators frequently outrank venues for their own name. - **Dish and occasion queries** ("best Sunday roast in Leeds", "restaurants for a birthday") — winnable with genuine content. - **Practical queries** ("does X have parking", "is X dog friendly") — long tail, easy to own, nobody bothers. **Defending your own name is the cheapest win.** Booking platforms rank for your venue name, take the booking, and charge you a commission on a customer who was searching for you specifically. ## The pages that matter | Page | Intent | Why it matters here | |---|---|---| | **Google Business Profile** | Buy | The primary asset. Not a page | | **Menu page, as HTML** | Compare | See below. Critical and usually wrong | | **Homepage** | Navigate | Owns the venue name search | | **Booking page** | Buy | Direct booking