keyword-cannibalizationlisted
Install: claude install-skill keupera/seo-skills
# Keyword Cannibalization
Cannibalization is when two or more pages on a site compete for the same query. Google picks one, the signals that should have concentrated on a single strong page are spread across several weaker ones, and the choice often flips week to week.
It's over-diagnosed. Two pages appearing for related queries is normal and healthy. Real cannibalization has specific symptoms, and the fix is usually consolidation, which people resist because it means deleting work.
## What it actually looks like
Real cannibalization shows at least two of these:
- **The ranking URL for a query changes repeatedly** over weeks, with no content changes.
- **Several URLs get impressions for the same query**, each with low CTR and mid-range position.
- **The wrong page ranks** — a blog post ranking for a commercial term the product page should own.
- **A page's position improved when another was removed**, historically.
- **Two pages answer the same question**, and a reader wouldn't know which to read.
What is **not** cannibalization:
- Two pages ranking for **related but distinct** queries. That's coverage.
- A category and a product page both appearing for a broad term. Different intents.
- Two pages appearing in the same SERP. Google shows two results from one site regularly, and that's a good outcome, not a problem.
- A page ranking for a term you didn't target. That's a bonus.
## Detection
Group Search Console data by query, count distinct URLs, and look for the quer