community-ugc-seolisted
Install: claude install-skill keupera/seo-playbooks
# Community and UGC SEO
User-generated content is the highest-leverage content model there is: users write it, it accumulates, and it captures long-tail queries no editorial team could cover.
It's also the model with the worst signal-to-noise ratio. Most threads are worthless, a meaningful share is spam, and indexing all of it produces exactly the thin-content profile Google penalises.
## The core tension
**Every UGC site must decide what not to index**, and most decide too late — after a few hundred thousand thin pages have accumulated and the whole domain has been reassessed.
The rule: index the threads that answer a question completely. Exclude the rest.
| Thread state | Action |
|---|---|
| Substantive answer, several replies | Index |
| One question, no replies | `noindex` until answered |
| One-line replies only | `noindex` |
| Duplicate of an existing thread | Canonical to the original, or merge |
| Spam or removed content | 410, and remove from sitemap |
| Old but still accurate | Index. Age isn't the problem |
| Old and now wrong | Mark outdated, or noindex |
**A reply-count and length threshold is the crudest workable filter**, and it's better than nothing. More refined signals — accepted answers, votes, moderator approval — work better where the platform has them.
## What ranks
Community content ranks for question-shaped long-tail queries no one would write editorially:
- Specific error messages and failure modes
- "Has anyone else..." experience queries