recipient-researchlisted

# Recipient research Source: `points/cold-email-rules.md` (rule 1 — know something about the person and exploit it). ## Why this exists Konrad's first rule of cold outreach: **research is non-negotiable.** People drop personal details in 20-minute podcast interviews. Recent blog posts. Portfolio company pages. Conference talks. The specificity is what separates a real email from a template. You have 15 seconds when the recipient opens your email. Three concrete personal details earn those 15 seconds. A LinkedIn summary doesn't. ## What to find For every cold-email target, build a dossier with these sections: ### 1. Public role and trajectory - Current title and company - Last 2–3 roles and how long they stayed (signals: founder vs. operator, builder vs. acquirer) - The pivot points — what made them leave each role, what made them join the next - Anything they've publicly said about *why* they're at the current job ### 2. Public writing and speaking - Substack, Medium, personal blog, company blog - Podcasts they've appeared on (especially long-form — 60+ minutes) - Conference talks on YouTube - Twitter/X — pinned tweets, recent threads - LinkedIn posts (ignore the corporate ones; surface the personal ones) - Books they've recommended or written ### 3. Distinctive personal details This is the gold. Pull anything that is: - **A specific anecdote** they've told publicly (the year, the place, the name) - **An unusual hobby** (Ironman, jiu-jitsu, beekeeping, jazz piano) -