pitch-memolisted
Install: claude install-skill kalyvask/winning-writing
# Pitch memo
Source: Josh Constine's *Fundraising & Pitch Deck Guide* — specifically his 15-question memo template — plus Kramon's BLUF rule, Konrad's "tell me a secret about the future," and the existing `pitch-coach` framework.
## Why a memo (not a deck)
For pre-seed and seed companies, a memo can outperform a deck:
- **No design wrangling.** No fiddling with slide layouts or hiring a designer.
- **Pretty design can hide weak thinking; a memo can't.** If the founder can't write the 15 answers cleanly, they're not ready to pitch.
- **It's the deck script.** Even if you eventually build a deck, the memo is the narrative spine — write it first, design slides to support it, not the other way around.
- **Decks leave investors with questions; memos answer them upfront.** Less follow-up email cycle.
A memo replaces a deck for: pre-seed, founders who think in text more than imagery, and any raise where you're competing on *substance* over *presentation*. A memo complements a deck for everyone else.
## The 15 questions (Constine)
Every investor asks the same 15 things. A memo that answers all of them in order is the most efficient possible pitch artifact.
### 1. Company name
Ideally, if you hear it you can spell it; if you read it you can pronounce it. You should be the top Google or App Store result for your name + a relevant keyword.
### 2. Tagline
One-line description. Plain English. No buzzwords. *"AI co-pilot for notaries."* / *"Forward-deployed engineers, but as softw