pitch-coachlisted
Install: claude install-skill kalyvask/winning-writing
# Pitch coach
Source: `points/frameworks.md` (pitch and S.H.I.T. sections), `points/kramon-master.md` section VIII.
## Two pitch modes
This skill handles both:
- **Company pitches** — VC, customer, journalist
- **Personal pitches** — LinkedIn bio, "tell me about yourself," cover letter, founding-story essay
The frameworks overlap. S.H.I.T. applies to both.
## The 7-part pitch (companies)
1. **What it does** — plain English, one sentence, grandmother test
2. **Differentiation** — what's already out there and why you're different
3. **Customer examples and endorsements** — specific names, specific numbers
4. **Market size and funding** — TAM, dollars raised, runway
5. **Superhero story** — why *you* are the one to do this
6. **News hook** — why this is timely
7. **Bigger trend** — connect to the wave (especially if you're small)
## The six-word test
Summarize the product in six words. If you can't, you don't know it well enough yet.
Examples:
- *"Edited Pulitzer winners. Now teaching business leaders."* (Kramon's bio)
- *"For sale: baby shoes, never worn."* (Hemingway)
If the user can't pass this test, work on it before anything else.
## S.H.I.T. framework
Apply to both company and personal narratives:
- **Simple** — especially if your background is complex, simplify
- **Heroic** — position as protagonist; will they prevail? Stay tuned
- **Inevitable** — on the right side of history
- **Timely** — doing this *now* for a reason
## Mission-statement template (4 sent