headline-as-claimlisted

Rewrites section titles, slide titles, op-ed headlines, email subject lines, and chapter headings from category labels into bold arguable claims. Implements Constine's "punchy slide titles that tell the story" rule and Kingsbury's NYT Opinion guidance that headlines should make a bold claim, not a neutral description. Use when the user has titles like "Product," "Market," "Background," "Why this matters" — labels that waste the reader's eye. Triggers on "slide titles," "section headings," "op-ed headline," "subject line," "chapter title," "punchy title," "scannable."
kalyvask/winning-writing · ★ 4 · AI & Automation · score 77

Install: claude install-skill kalyvask/winning-writing

# Headline as claim Source: Josh Constine's *Fundraising Guide* ("punchy slide titles that tell the story of each slide, not just 'Product' or 'Market'") + Katie Kingsbury / NYT Opinion's headline rules + the existing `op-ed-coach` headline guidance. ## The premise Most documents are built on category labels: > *"Product" / "Market" / "Team" / "Why Now" / "Background" / "Conclusion"* These titles waste eye-time. The reader sees "Market" and learns nothing — they have to read the section to find out what the market claim is. A *claim* title, by contrast, IS the section if scanned. > *"Our AI cuts notarization time 85%"* (Constine example) > *"Olympians earn the IOC billions. Guess who the IOC almost never pays."* (Kristof headline) > *"$14B in U.S. recall costs come from connector-seating failures."* A document with claim-titles is **scannable**. A reader who reads only the titles still gets the argument. A reader who reads the body gets the evidence. Both are served. ## Where this applies - **Pitch deck slide titles** (Constine's original case) - **Pitch memo section headings** - **Op-ed headlines** (NYT Opinion bar) - **Substack post titles** (decides clickthrough) - **Email subject lines** (decides open rate) - **Memo section headings** (decides whether the boss reads past page 1) - **Chapter titles** in long-form - **Performance-review section headings** The same rule everywhere: **a title earns its place by making a claim, not by labeling a category.** ## The f