mica-marketing-self-auditlisted
Install: claude install-skill jukkablomberg/northpoint
# mica-marketing-self-audit
A pragmatic, operator-grade pre-flight checklist for European crypto marketers shipping acquisition copy, paid ads, landing pages, influencer briefs, and stablecoin creative under MiCA.
## When to activate
Activate this skill whenever the user:
- Asks you to review a crypto marketing asset for MiCA compliance.
- Pastes draft ad copy, a landing page, an influencer brief, an email, a push notification, an earn/staking promo, or a stablecoin creative targeted at EU users.
- Asks *"is this MiCA-safe?"*, *"would this pass MiCA?"*, or similar.
- Is planning a European crypto campaign and wants a pre-ship gate.
## How to use
Walk the asset through all 40 rules in [references/mica-marketing-self-audit.md](./references/mica-marketing-self-audit.md). For each rule, return one of:
- **PASS** — the asset clearly complies with this rule.
- **FAIL** — the asset clearly violates this rule, with a specific quote from the asset and a concrete rewrite.
- **N/A** — the rule does not apply to this asset type (e.g. video-specific rules on a static image ad).
## Output format
Return a structured audit in this exact shape:
```
ASSET SUMMARY
Type: [static ad / landing page / influencer brief / email / push / video / earn promo / stablecoin creative]
Target market: [country or EU-wide]
Asset type-specific risks: [one line]
AUDIT
Rule 1: [PASS / FAIL / N/A] — [one-line reasoning]
Rule 2: ...
...
Rule 40: ...
FAIL COUNT: [N]
TOP 3 FAILURES TO FIX B