discovery-brieflisted
Install: claude install-skill jqaisystems/jqai-ai-skills
# Discovery Brief
A project priced before discovery is a project scoped by hope. This skill runs the discovery conversation and turns the answers into two working documents: the brief (the project's source of truth) and a strategy starter (the first thinking pass).
This is the interview counterpart to a client-facing intake form: the `client-intake-builder` skill generates an HTML questionnaire the CLIENT fills in alone; this skill interviews YOU (or processes the client's answers) and writes the documents.
## Step 1: Read what already exists
Before asking anything, read whatever the user points at: an existing brief, intake form answers, emails, meeting notes, the client's website. Never ask a question the material already answers.
## Step 2: Interview across seven areas
Ask in small batches, not twenty questions at once. Skip known answers.
1. **Business**: what the client does, how they make money, what stage they are at (new, rebrand, growing).
2. **Audience**: who buys now, who they WANT to buy, price positioning (budget, mid, premium).
3. **Competitors**: two or three names, what the client envies or hates about each.
4. **Personality**: three to five adjectives the brand should own, two or three it must never be.
5. **Style direction**: references they love, styles or colours that are off-limits.
6. **Deliverables**: exactly what the project produces (logo, identity system, guidelines, packaging, website, motion, other).
7. **Timeline and budget**: deadline and