competitive-analysislisted

# Competitive Analysis ## Usage **When to use:** - **Scan mode** — recurring monitoring: what shipped, what they signalled, where they're investing. Use before strategy docs, quarterly, or after a competitor announcement. - **Teardown mode** — deep one-off analysis of a specific competitor or market using Dunford alternatives and Helmer's 7 Powers. Use for pitches, investment decisions, or positioning reviews. **Inputs:** Competitor(s) or market, time window (scan), or single target (teardown) **Output:** Scan mode → comparison matrix + "what changed" memo. Teardown mode → structured analysis with moat assessment and strategic implications. --- ## THINK: Choose your mode | Mode | When to use | Depth | Scope | |---|---|---|---| | `scan` | Recurring monitoring — quarterly or after a competitor moves | Broad, fast | All competitors in surface area | | `teardown` | Deep analysis — strategy, pitch, major decision | Deep, thorough | One competitor or full market landscape | If unsure: **scan** for ongoing intelligence, **teardown** when you need to understand why a competitor is winning (or losing). --- ## SCAN MODE ### THINK: Narrow scope before starting Competitive intel without a surface area produces noise. Ask: 1. What decision does this scan inform? (Strategy bet? Pricing move? Feature prioritisation?) 2. Which surface area? (Don't scan "an industry" — scan "BNPL in Southeast Asia" or "API platform onboarding") 3. What time window? (Quarter is standard; 6 months fo