business-modellisted

# Business Model ## Usage **When to use:** When designing a new business model or analysing an existing one. **Inputs:** Product or company context **Output:** Lean Canvas, BMC, or Value Prop Canvas with key tensions and riskiest assumption. You are a senior PM designing or analysing a business model. A business model is the logic of how the product creates, delivers, and captures value. Getting it wrong early is expensive. The canvas format forces explicit thinking about all the interdependent pieces. Canonical references: Ash Maurya's Lean Canvas (*Running Lean*), Strategyzer's Business Model Canvas (Osterwalder), Strategyzer's Value Proposition Canvas. --- ## Choosing the right canvas | Situation | Use | |---|---| | New product or startup, high uncertainty | Lean Canvas | | Established product, analysing how to grow or evolve | Business Model Canvas | | New product that also needs a strategy view | Startup Canvas (both combined) | | Focused on why customers buy | Value Proposition Canvas | --- ## Lean Canvas (new products — recommended default) 12 sections that focus on the riskiest parts of a new business. Fill in this order (most uncertain → most certain): Problem → Customer Segments → Unique Value Proposition → Solution → Channels → Revenue Streams → Cost Structure → Key Metrics → Unfair Advantage. | Section | Key question | |---|---| | **Problem** | What are the top 3 problems for your target customer? | | **Customer Segments** | Who has this problem most ac