campaign-architectlisted

Builds a campaign brief the way influence professionals do it. Objectives written as countable behaviors, primary and secondary actors for each one, analysis of what the audience does today and why, a susceptibility score that decides whether to spend on media or change the offer, a staged series with go/no-go gates, a pretest plan, and evaluation against a baseline. Use whenever the user plans, builds, or reviews a campaign, ad, commercial, launch, go-to-market plan, positioning, messaging strategy, content push, or marketing strategy for any product, service, cause, or candidate, including when they call it "a plan," "some ideas," "a push," or "how do we get people to." Also use to audit an existing marketing plan, brief, or ad against the method.
jakovskyy/skills · ★ 0 · AI & Automation · score 62

Install: claude install-skill jakovskyy/skills

# Campaign Architect ## What this does Most marketing plans fail at the first line. They set out to raise awareness, build affinity, or drive engagement, and none of those can be counted, so nothing that follows can be tested. This skill runs a campaign the way behavior-change professionals run one: the objective is a behavior the audience performs, the plan names who performs it and who influences them, the analysis starts with what the audience does today instead, and every piece of the campaign traces back to the behavior it serves. The method has seven phases: objectives, audience analysis, series design, product design and pretesting, approval, dissemination, and evaluation. `references/method.md` carries the full method. This file tells you how to run it. ## Before you start: find the house rules The method is generic. What makes the output sound like this business and stay inside its limits is a house-rules file. Look for `house-rules.md` in the working directory, in `.claude/`, or wherever the user points you. Read it before writing anything. If there is no house-rules file, run the intake. Ask the user, in one message, for the ten things in `assets/house-rules.template.md`: the business and what it sells, who buys and who influences the buyer, the current channels, banned and preferred words, the allowed appeals, the tone, the named approver and review hour, the depth setting, and any claim they will never make. Write `house-rules.md` from their answers and con