iw-blog-writerlisted
Install: claude install-skill innovation-ways/iw-ai-core
# Innovation Ways Blog Writer
## Purpose
Generate publication-ready technical blog posts that follow Innovation Ways brand identity, tone of voice, and proven content structure patterns. Output includes Markdown source, branded HTML, and PDF.
## Prerequisites
Before writing, load these dependencies:
1. **Brand configuration**: Read `templates/brand/brand.json` for colors, fonts, and diagram theme
2. **Tone of voice**: Read `templates/brand/tone-of-voice.md` — use the "Blog Post Voice" section
3. **Blog structure reference**: Read `skills/iw-blog-writer/references/blog-structure.md` for the selected blog style
4. **Research guide**: For detailed best practices, consult `poc/guide-blog-writing.md`
## Instructions
### 1. Determine Blog Style
Select one of five styles based on the topic and intent:
| Style | When to Use | Length |
|-------|-------------|--------|
| **Thought Leadership** | Opinionated analysis of trends, architecture decisions, industry shifts | 2,000-3,000 words |
| **Tutorial** | Step-by-step implementation guides with working code | 1,500-2,500 words |
| **Case Study** | "How we built X" with narrative arc, challenges, and results | 1,200-2,000 words |
| **Comparison** | Evaluating technologies, tools, or approaches side-by-side | 1,500-2,500 words |
| **How-To** | Focused task completion — solve one specific problem | 800-1,500 words |
If the user specifies `--style`, use that. Otherwise, infer from the topic.
### 1b. Select Voice
Choose based on