campaign-audit

# /digital-marketing-pro:campaign-audit — Cross-Channel Current-State Audit This skill produces a single document describing **everything currently running for a brand across every channel** — what's live, what's spending, what's performing, what's leaking budget, what's quietly broken. It's the prerequisite for any informed `/digital-marketing-pro:campaign-plan`, `/digital-marketing-pro:performance-report`, or `/digital-marketing-pro:competitor-analysis` refresh. ## Context efficiency Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context. Use this skill: - **During agency onboarding** (step 8 of the agency-operations workflow) — within the first week of taking over a new client, before you propose anything new. - **Before a quarterly campaign refresh** — establish the baseline you're going to argue against. - **After a brand acquisition or restructure** — when ownership of marketing changes hands and the new team needs a single source of truth for "what are we actually running?" - **After a long pause in account work** (vacation, paternity leave, contract gap) — to re-establish situational awareness without making changes. ## Why this skill exists When agencies inherit a brand, the previous owner's "campaign plan" is usually a 40-tab Google Sheet, six dashboards on three platforms, and a list ...