meta-ads

# Meta Ads Strategic guide for creating and managing Meta advertising campaigns, analyzing performance, and building dashboards from cached data. **Default to Advantage+** unless the user explicitly requests manual control. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Competitor or public ad research (Meta Ads Library) | `meta-ads-library` | | Ad creative generation (images, copy variants) | `ad-creative-generation` | | Google Ads campaigns | `google-ads` | | Pinterest / TikTok / Amazon paid campaigns | `pinterest-ads`, `tiktok-ads`, `amazon-ads` | ## Requirements - **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **Meta Business integration connected** (Facebook + Instagram, with at least one ad account and one Page) at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps). - **Firecrawl integration connected** for site research and screenshot grounding (discovery phase). If `meta_ads_adaccount_list` is not in the tool list, stop and tell the user to enable Hyper MCP and connect Meta Business. If you suspect a connection issue (missing ad accounts, page publishing failures, or permission errors), call `meta_ads_health_check()` and report the diagnostics before proceeding. ## Tool names Use the **exact tool name from your connected tool list**. Canonical names are `meta_ads_*` (listed below). On Hyper platform chat, legacy `meta_business_*` names (e.g. `meta_business_list_ad_a...