plan-funnellisted

# Funnel Planner — Orchestrator *Strategy — Step 3 of 4. Numeric funnel + unit-economics model: rates, traffic, sensitivity bands. Drives downstream channel-mix + budget decisions.* **Core Question:** "Do the numbers actually work?" > Philosophy, improvement-factor calibration, 9-channel reference, growth-motion ID, when NOT to use: [`references/playbook.md`](references/playbook.md) [PLAYBOOK]. --- ## Critical Gates — Read First Six hard gates (fire under `--fast` too — full detail in [`references/procedures/critical-gates.md`](references/procedures/critical-gates.md) [PROCEDURE]): 1. Numeric baseline on every target — zero TBDs; benchmarks OK with confidence flag. 2. Justification cited — baseline + improvement factor + reasoning, no naked numbers. 3. 70% test — partial achievement must still be valuable (higher/lower/binary rules). 4. LTV:CAC ≥ 3:1 for acquisition, else explicit Pricing Health Signals flag. 5. Growth motion identified — PLG / SLG / Hybrid drives model + channel-mix. 6. Three-outcome validation — Business (required), Brand, Community; N/A needs justification. ## Quality Gate Critic 4-point rubric (pass-all): numeric baselines · justified targets · 70% test · LTV:CAC. FAIL → rewrite loop, max 2 cycles, then `done_with_concerns` with failures pinned as Known Issues. --- ## Before Starting Per [`references/_shared/before-starting-check.md`](references/_shared/before-starting-check.md) [PLAYBOOK]: | Artifact | Source | Required? | |---|---|---| | `.