shorts-productionlisted

# Shorts Production This skill starts where the camera stops. It does not write scripts and it does not write hooks. - Hooks and script openings: `video-hooks`. - Turning long-form into posts: `generate-social`. - Getting the finished master out to the networks: `social-scheduling`. This skill ends at the ClickUp task; that one takes it from there. - Strategy, cadence, pillar shares, CTA rules: your own marketing doctrine. Whatever holds it is the single source of truth and it wins over anything restated here. ## Know what a Short is worth before making more of them Shorts are a distribution surface, not an engine: on the nearest positioning twin they account for 7% of lifetime views, and volume did not rescue the ratio. A Short is a clip that feeds the surfaces that do work (on our own numbers, LinkedIn), so a batch of Shorts is not a growth plan by itself, and hours are better spent on the long video and its title than on Short number twenty-five. Full numbers in `vibe-kit/ai-doc/references/competitor-evidence.md`. ## Read what the feed rewards this month, before drafting `social-engagement` derives it from competitor posts it collects itself, scored against each account's own median so a 22,000-like account and a 21-like account contribute the same evidence: `social-engagement`, `references/what-works.md`. It carries its measurement date and a staleness ladder, because a feed re-ranks every month and a file does not. Over 30 days old, collect the feed again before tr