seo-schema-markuplisted

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema."
heyramzi/ai-agency · ★ 0 · AI & Automation · score 75

Install: claude install-skill heyramzi/ai-agency

# Schema Markup Implement schema.org markup that helps search engines understand content and enables rich results. ## What to establish about the page If `.claude/product-marketing-context.md` exists, read first. Only ask for what's not covered. 1. **Page Type** - what kind of page, primary content, what rich results are possible 2. **Current State** - existing schema, implementation errors, rich results already appearing 3. **Goals** - which rich results are targeted, business value 4. **Data & Stack** - what data is available to populate the schema, tech stack (static, React/Next.js, CMS) --- ## Core Principles ### 1. Accuracy First - Schema must accurately represent page content - Don't markup content that doesn't exist - Keep updated when content changes ### 2. Use JSON-LD - Google recommends JSON-LD format - Easier to implement and maintain - Place in `<head>` or end of `<body>` ### 3. Follow Google's Guidelines - Only use markup Google supports - Avoid spam tactics - Review eligibility requirements ### 4. Validate Everything - Test before deploying - Monitor Search Console - Fix errors promptly ### 5. It also drives AI citations, not just rich results Schema is the single biggest lever for Google AI Overviews: pages carrying Article, FAQPage, HowTo or Product schema see a 30-40% visibility boost over pages without it. FAQPage specifically correlates with more frequent Perplexity citations, since it hands the model an already-extracted question-answer pair