content-seolisted
Install: claude install-skill heymegabyte/claude-skills
# Content & SEO — every app's copy + discoverability must satisfy
## Brand extraction (rebuilds / clients)
- Extract the REAL brand (logo, colors, fonts, tone; Wayback if the source is down). NEVER invent colors, never use Emdash defaults for clients, never infer from category.
- Colors derive from the logo (hue-distance verified). Logo luminance + source-site theme decide light/dark. Every logo render contrasts its container ≥4.5:1. Exactly ONE logo asset per container.
## Anti-AI-slop (mandatory scan)
- Banned words: delve, leverage, unleash, revolutionize, seamless, robust, synergy, elevate, empower, transformative, best-in-class, cutting-edge, discover, innovative.
- Banned patterns: "Welcome to", "Discover [product]", vague aspirational headlines, hedging ("may help"), generic superlatives. Test: "Would the founder actually say this?" — no → rewrite.
## Copy
- Headlines benefit-first, specific, ≤8 words. Subheads 15-25 words. Body one idea/paragraph, active, concrete. Max sentence 25 words. Flesch ≥60 (microcopy ≥70).
- CTAs: action-verb-first, ≤3 words preferred; never "Click here" / "Submit" / "Learn more". Above fold + page end.
- Microcopy: errors = [what happened] + [what to do]; empty states suggest the first action; toasts past-tense success / present in-progress.
## SEO — every page
- Title 50-60 chars keyphrase-first · meta description 120-156 · canonical · OG image 1200×630 · exactly one H1 in prerendered HTML.
- JSON-LD: WebPage floor; Org/BreadcrumbLi