google-ads-scriptslisted

# Google Ads Scripts ## Overview Guidance for developing Google Ads Scripts using the AdsApp API. Automate campaign management, bid optimisation, performance reporting, and bulk operations through JavaScript running in the Google Ads editor. ## Core Capabilities ### 1. Campaign Operations Manage campaigns programmatically - creation, modification, status changes, bulk updates. Use `AdsApp.campaigns()` with conditions to filter by status, budget, name patterns, or type. Apply labels for organisation. ### 2. Keyword & Bid Management Automate keyword targeting and bid adjustments based on performance. Filter by quality score, adjust max CPC bids based on ROAS/CPA targets, add/remove negative keywords, and implement bid optimisation algorithms. ### 3. Performance Reporting Generate custom reports using campaign, ad group, keyword, and ad statistics. Retrieve metrics for custom date ranges, calculate derived metrics (CTR, CPC, conversion rate), and export data to Google Sheets. ### 4. Budget Management Control spending and allocate budgets across campaigns. Get/set daily campaign budgets, monitor spend against thresholds, pause campaigns when limits are reached, and distribute budgets based on performance. ### 5. Automated Rules & Optimisation Build intelligence into campaign management with automated decision-making. Pause low-performing keywords, increase bids for high-performers, adjust budgets based on day-of-week patterns. ### 6. Error Handling & Resilience Imp