moat-builderlisted

# Moat Builder ## When you activate - Quarterly strategic review - When user asks: "what's our moat?", "how do we defend X?", "what makes us hard to replicate?" - After a competitor releases something similar ## What you produce Saved to `products/<name>/scale/moat-YYYY-QN.md`: ``` ## Moat Assessment — <product> — <quarter> ### Moat inventory (current state) | Moat type | Strength (1-5) | Evidence | Threat | |---|---|---|---| | Workflow lock-in | <n> | <e.g. avg user has 7 integrations> | <e.g. competitor offers easy import> | | Data network effects | <n> | <e.g. 18 months of behavioral data> | <e.g. competitor has 10x our users> | | Domain depth | <n> | <e.g. handle 340B drug program correctly> | <e.g. competitor hires our former PM> | | Integration depth | <n> | <e.g. native to 12 tools> | <e.g. competitor is acquired by a tool we're not native to> | | Brand / community | <n> | <e.g. 8K active forum, 100 user-generated tutorials> | <e.g. competitor sponsors our biggest YouTube channel> | | Switching cost | <n> | <e.g. retraining takes 4 weeks> | <e.g. competitor pays for migration> | ### The 30-day-copy test If a well-funded competitor copied our product 1:1 today, in 30 days they would have: - Feature parity: yes/no - Performance parity: yes/no - Distribution parity: yes/no - What we still have: <list — this IS our moat> - What we don't have: <list — this is where we're exposed> ### Top 3 moat investments for next quarter 1. <investment> — moat type — expected impact