brand-story-builderlisted

# Brand Story Builder ## When you activate - Before a product's first launch - After a pivot - When the user says: "what's our story?", "positioning for X", "voice and tone for Y" ## What you produce Saved to `products/<name>/launch/brand.md`: ``` ## Brand — <product> ### Positioning statement (the April Dunford structure) For <target customer> who <statement of need>, <product name> is the <market category> that <key benefit>. Unlike <primary competitive alternative>, we <key differentiator>. ### Origin story (3 sentences) <setup — the problem we kept seeing> <turn — why no one was solving it well> <commitment — what we're doing about it> ### Voice & tone - We sound like: <3 adjectives> (e.g., direct, technical, irreverent) - We don't sound like: <3 adjectives> - Pet phrases we use: <list> - Phrases we never use: <list of marketing-jargon we reject> ### Visual primitives - Color palette: <primary + 2 accents + neutral> - Typography: <heading font / body font, from `fontsource` or system stack> - Logo direction: <wordmark | mark+wordmark | letter mark> + <one-line aesthetic> - Imagery: <photo | illustration | abstract | none> ### Naming check - Does the name pass: pronounceable, googleable, .com available, no trademark collision in adjacent space, doesn't mean something weird in 3+ languages - Result: ✅ / ⚠️ / ❌ ### Taglines (3 candidates ranked) 1. <tagline> — best for <where> 2. ... 3. ... ### Anti-positioning (what we are NOT) 3 things we explicitly say we don't