outbound-strategylisted
Install: claude install-skill gquthier/outbound-strategy
# Outbound Strategy — Build Your Own Cold Email Infrastructure
A complete, opinionated playbook for building a **self-hosted outbound email system** — the same stack agencies pay
$300–$2,000/mo for (Smartlead, Instantly, Lemlist), owned end to end for the price of your inboxes.
You drive it with an AI agent. No per-seat SaaS, no data lock-in, no sending limits but the ones you choose.
> **What you get:** multi-inbox sending with rotation, multi-step A/B sequences, automatic reply classification,
> deliverability-safe daily caps + warmup ramp, a monitoring dashboard, and a cron that runs it all 24/7.
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## When to use this skill
- You have (or will buy) cold-email domains + inboxes and want to **own the sending layer**.
- You want an **agent-operable backend** (create campaigns, enroll leads, read replies) instead of clicking a SaaS UI.
- You care about **deliverability** and want full control over volume, ramp, and rotation.
- You're an agency/consultant who wants to **resell** outbound or run it for clients at near-zero marginal cost.
If you just need to send 50 newsletters to opted-in subscribers, use a newsletter tool (listmonk, Keila). This is for
**cold B2B outreach at scale**.
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## The mental model
```
DOMAINS (5–10 throwaway .com/.info)
└─ INBOXES (3 per domain) ── SMTP (send) + IMAP (read/replies)
└─ ENGINE (outbound-tools: MCP server + CLI, IMAP = database)
├─ Campaigns (multi-step sequences, A/B variants, threaded follow-ups)